Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. They add up and influence search engine optimization in many ways.

Link building is important because it is a major factor in how Google ranks web pages. Google notes that: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. These terms are related to the products and services on your site.